Self Defense and Defending Others

“A lot of times people look at the negative side of what they feel they CAN'T do. I always look on the positive side of what I CAN do.” ---Chuck Norris

Avoid the Attack

Notice your Environment and People around you

  • Step one in avoiding risky situations and suspicious people is being aware of your surroundings
  • Head down, earphones on, and focused on your phone or personal items makes you more susceptible to attack
  • Travel and park in well lit and populated areas. If the surroundings are sketchy, obtain an escort or travel in pairs when possible
  • Wear appropriate clothing/dress for the area you are in
  • When walking to a car or residence, have your keys out and ready. Check for anything out of the ordinary in and around your vehicle or residence
  • Don't flash cash or expensive items

Don’t look like the Victim

Project confidence and the state of being alert. Criminals look to take victims by surprise and attack those that appear weak. Someone with confidence might fight back, and attackers want to avoid that.

  • Head Up & Shoulders Back (projects confidence and allows you to see surroundings)
  • Purposeful Confident Stride (not too short nor too long, with arms swinging naturally)
  • Eye Contact (casually and briefly meet the gaze of others; if someone appears to be following you, casually turn around and make eye contact)
  • Calm, Cool and Collected: avoid mannerisms that appear anxious (nervously darting eyes, quick and nervous/tense walk, hands in pockets, fidgeting with personal items)
  • Keep Your Wits About You: don't venture out alone while intoxicated
  • Visualize and Practice what you will do and how you will act in a compromised position before it happens. This will increase your confidence and make all the difference when it matters!

Trust your Gut Instict

If things don’t feel right, trust your intuition and change your situation. Don't second guess yourself. 

Avoid the Fight

Control your Emotions

  • Don’t allow others the power to dictate anger, fear, or hate
    • If somebody bumps into you, keep your cool. If you bump into somebody, apologize.
    • When others honk their horn or flip you off, choose not to
    • At the same time, present yourself as confident, and willing and able to protect yourself when you need to   

Be Nice to Girls, Kids, Elderly and Handicapped

  • If you are offending our most "vulnerable," you deserve to get your ass kicked 
  • At the same time, anyone within that category should know how to protect themselves and can learn to be some of the most equipped to do it

Know what Attackers Fear

  1. Getting Hurt
  2. Getting Caught 

Knowing this alone can put you in a more powerful position. The following headings are focused around these two truths.

Convey Confidence and Think Powerful

  • Alert and deliberate in your movements; eye contact and strong posture (head up, shoulders back, stand tall) 
  • Whether or not your believe it, act like you are Powerful. This alone will make your potential attacker question wanting to attack 

Maintain Space and Draw Attention

  • Hands up and in front (non threatening but ready); don’t turn your back; be aware of others around you 
  • Use your "outside voice" and draw attention to the situation
    • "Back off! I don't want to fight!"
    • "He's got a knife!"
    • "No! Stop! This man is bothering me!
    • "I'm being Attacked! Call 9-1-1!"

Some Things are Worth Fighting For

Although avoiding the fight should be a primary goal for all of us, it is also important to acknowledge that some things are worth fighting for.  If you stop, think, and reflect, deep down every one of us knows what that is. Potential harm to another who cannot help themselves is an example of when you may have to fight, despite your ability to personally escape the situation.  

Win the Fight or Attack and Flee

Fight Attitude - Preparing your Mind is most important survival tool

  • Don't hesitate, Act! 
  • In a Street Fight or Attack, there are no rules
  • Do not stop until the threat is neutralized or there is space to flee 
  • Once the attacker is neutralized, stop and distance yourself from the situation
  • Visualize what you will do in self defense situations
  • Know what you're fighting for
  • Strengthen your internal monologue and mentality through exercises

Basic Self Defense

The focus will be Krav Maga fighting styles, which are based off of fine-tuning natural instinct and following a few principals that can be applied in many situations. Krav Maga is aggressive and is proven in street and military fighting. Basic Self-Defense Includes the following:

  • Stance
  • Movement
  • Striking
  • Chokes
  • Knocked to the ground

Video coming soon! Subscribe below for access and updates on content

Advanced Self Defense

Criminals attack when they feel they have an advantage. The following are scenarios that you should be prepared for should they occur:

  • Multiple Attackers
  • Weapons (knife, gun, club)
  • Home Intruder
  • Third Party Protection

 Video coming soon! Subscribe below for access and updates on content 

Self Defense for Women

General Statistics

 

Even beyond physical self-defense training and tactics, Survivor Mentality is the most important skill to keep you safe.  Click below for more information.

Those at Greatest Risk - Sexual Assault Statistics from Campus Safety

  • College age women are at greatest risk with 84% of the sexual assaults and unwelcomed sexual coercion occurring within the first 4 semesters
  • Victims were on a date with 13% of rapes and 35% of attempted rapes that occurred
  • 1 in 5 high school females report being physically or sexually abused by a dating partner
  • 90% of acquaintance rapes involve alcohol
  • 38% of college-aged victims assaulted in college, were victims prior to attending college
  • Students in sorority houses are 3 times more likely to be raped than those living off campus. Those in on-campus dormitories are 1 1/2 times as likely to be sexually assaulted

Things you Need to Know

  • NEVER leave your drink or food unattended. Date rape drugs are often used to incapacitate a victim.  Important to note: bar tenders and bouncers are not necessarily your friends and could be in on targeting victims. Click HERE for more information.
  • When you go "out," go with Good Friends, not acquaintances or others that may cause you to find yourself in a compromised position. 
  • You are more likely to let your guard down with familiar people. 70% of women attacked, recognized their attacker. Don't live in fear, but ALWAYS REMAIN AWARE and trust that internal voice.
  • The parking lot is the most common place for an assault. Be aware of your surroundings. Give yourself space to react around "blind" corners or vehicles. Have your keys in hand when approaching your car. Obtain an escort when in dark or remote areas and when experiencing uneasy feelings. Check inside your vehicle before leaving.
  • The element of surprise and tactics requesting help or assistance are both commonly used to size up and attack a victim. Be fully aware of surroundings. Accept that NOT helping or stopping to answer a question is not rude. It may be vital in keeping you safe. 
  • Police Impersonation: Be aware, especially at night and when in remote areas. If in doubt, dial 911 to verify police presence. If in a remote area, turn the inside light on in the cab to acknowledge the officer and drive to an area where others are present. Only roll down the window an inch or two to allow transfer of information. 
  • Concerned your being followed? Take four right hand turns or get off and on the freeway to verify being followed. Call 9-1-1 and go to a public place. 
  • When having work done by a contractor, have someone else present or at least notify others of work being done and by who. Verify licenses and credentials. Search contractors on the BBB website

Self Defense Tactics

  • If you have a chance to get away from a bad situation by running, RUN
  • Draw Attention to the situation. Even if threatened to be quiet, alert others to whats going on.  "Help me! He's attacking me! Call 9-1-1!"
  • Always Fight Back. Move, twist, kick, hit and bite when necissary. The groin, throat, face and eyes are all vulnerable targets. Continue to face your attacker versus giving them your back, which could put you in a more difficult self-defense situation. Your best opportunity to fight and draw attention to the sitation is right when the attack begins. Never submit to being taken to a second location. 

 Video coming soon! Subscribe below for access and updates on content 

Self Defense Weapons

Gun Perspective

The firearm controversy continues to make headlines. Fear is used by people on both sides of the issue to advance their agenda.  It all comes down to Education, Training, Respect for the firearm and Personal Responsibility, to take advantage of the self-defense benefits, while avoiding innocent people getting hurt


When used and stored appropriately, with the right training, firearms are a very useful tool in defending yourself and others. 


  • Approximately 15,000 murders occur with guns each year.  It is estimated that guns are used in Self-Defense up to 2.5 million times per year (Armed Resistance to Crime: The Prevalence and Nature of self-defense with a gun; Journal of Criminal Law and Criminology)


  • Women use guns 200,000 times a year to prevent sexual assault (Armed Resistance to Crime: The Prevalence and Nature of self-defense with a gun; Journal of Criminal Law and Criminology)


  • Deciding to carry a gun for self-defense without the proper training or the emotional maturity required can result in serious bodily harm to you or an innocent person, as well as place you in prison. For many people, non-lethal forms of self-defense are a better option


  • Using a gun for self defense is not right for everyone, but everyone should know gun safety and how to use a gun properly

Gun Defense

Coming Soon!

Knives for Protection

Coming Soon!

Knife Defense

Coming Soon!

Non-Lethal Self Defense Weapons

Coming Soon!

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