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Would it surprise you to know that the most ethical, win-win selling formula is also the most effective? 


Would it surprise you to know that parenting, dating and every job or social situation that includes interacting with people involves sales? 


It's part of your life. Whether or not you are effective is up to you. 

What is EMPOWERED Selling?

EMPOWERED Selling is greater impact and influence in your career and personal life. Applying this ethical, proven, powerful & simple formula will change how the world reacts to you and redefine what you consider sales. Below are just a few accomplishments and testimonials:  

  • Achieved #1 National Sales Volume and Marketshare, year after year (Biopharmaceutical, Rare Disease)
  • “I’ve been in medical sales for 25+ years and have read a lot of sales related books. None have addressed it with the simplicity and understanding of EMPOWERED Selling. I highly recommend!” – Senior Specialty Sales Manager
  • “I will be using the framework in this book to teach my analytics team to craft more compelling PowerPoint presentations.” – Corporate Executive, Analytics
  • “This will improve my interprofessional relationships and build an impactful doctor/patient relationship” – Doctor of Dentistry 


Three words describe EMPOWERED Selling: PROVEN, POWERFUL & SIMPLE


How will you use EMPOWERED Selling? 


Click HERE for EMPOWERED Selling Training & Certification

EMPOWERMENT Formula
Empowered Selling
Empowered Leadership
Empowered Culture
CYFworld.com

The Foundation for IMPACT

Your Mission and WHY

The IMPACT of Values

Predetermined Values must be a foundation for success

Uncovering the Customer Mission

The way to Win-Win Relationships

EMPOWERED Selling, regardless of your role

Parenting

Helping a 6-year-old child understand why it is important to brush his teeth every night before bed to prevent cavities, toothache, uncomfortable dentist visits, and to maintain fresh breath, to the extent that the young child is moved to consistent action without parental micromanagement is EMPOWERD Selling. 


In contrast, a child who only brushes his teeth as a result threats or micromanagement, without the child gaining real understanding of relevant benefits (connection) and without the consistent early reinforcement required (smother) to form that habit is not EMPOWERED Selling. Once there is no longer micromanagement or the ability to follow-through on threats, the child is more likely to miss brushing his teeth. An example could be when your child spends the night at a friend’s house. 

Doctor's Visit

From the patient’s perspective, helping the physician understand that the trouble she has catching her breath and the fatigue she experiences with routine activity is much more than just being out of shape, to the extent that the physician is moved from just counseling her on diet and exercise to referring her to a specialist to rule out more serious conditions, is EMPOWERED Selling. The mutually beneficial component is that the patient receives the correct diagnosis and help for that condition, and the physician receives better patient outcome ratings with reduced patient hospitalizations.

Coach

Moving a high school track athlete from words that are intended to motivate, but that fall flat, to words and actions that instill true belief in her ability to do more than she originally thought possible on the track is EMPOWERED Selling. “I believe in you. You can do anything if you work hard” can fail to have the intended impact if the track athlete’s internal dialogue counteracts those words with the self-sabotaging notion of, “I’ll disappoint them anyways, so I won’t try.” What is the difference between the two? True relevance (connection) to what the athlete needs to hear and see, simple and specific measures of progress, and smothering to celebrate wins and reinforce the positive comments.

NOW AVAILABLE!!!!

EMPOWERMENT through Sales

Its more than a book on sales. It's a book on life!

Now available in print, e-book, and audiobook

Order Now

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